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In these days the value of a brand is the most important issue for a company to be able to keep steps with competitors. The Nitrogénművek Corporation has this value which is proven because the company is determining the Hungarian agriculture for more than eight decades. The company is concerned about the Hungarian Agriculture.
The company’s mainstream is the fertilizer Pétisó, which is the best CAN product all over Europe. The Nitrogenmuvek’s CAN is unique because of its dolomite content (only Hungarian dolomite contains magnesium in high percent next to calcium. Nitrogeművek Corporation sold not only CAN, but also Ammonium-nitrate, Urea and UAN in high quantity.
In the last decades there were many expansions. The company’s huge plans became realities in 2007 when its new plants – Nitric Acid Plant and Granulation Plant – had been built. Both of them are require for the world’s standard environmental criteria.
In 2008 the company was rewarded by the Environmental Innovation Prize, because the company made successful technological innovations during the new Nitric Acid Plant’s project. Nitrogénművek is concerned about the maximum protection of environment.
In the same year, and also in 2010, the company won Business Superbrands Prize which only can be given to those companies whom are able to produce high quality products by commitment employees and long hard works.
The permanent innovation also appears in sales politics. The company existed a new brand under the name ‘Genezis’, in which they collected all nutrient refill fertilizers. For the better serve of the end users the company existed a new Partnership Network in 2009. They main goal is to give personalized, proper and exact advises to farmers. This unique Partnership Network professionally stands by the farmers in order to improve the quality of Agriculture in Hungary. |